2018 Most Innovative Product! is a digital platform and community delivering a personalized, week-by-week guide to new motherhood.

Nothing gets’s editors more excited than “sharing the inside scoop on the most innovative baby products around.”. Fresh off the heels of this year’s JPMA Baby Show — the industry’s biggest baby gear show of the year— they were super excited to report on all the products everyone will be obsessing over for 2018.

We are thrilled that Whisbear The Humming Bear is on the list of “the 9 most innovative baby products you’re going to want in 2018”! And it is the number one!

“All sound machines are not created equal. (Just ask the Duchess of Cambridge Kate Middleton, who we’re told was gifted this one last year!) An overseas sensation that’s made its way to the U.S. this year, this sleep aid + interactive toy emits pink noise in lieu of the usual white, which has been proven to more accurately represent the sounds in a mother’s womb”, wrote Jennifer LaBracio.

“Magnets in the paws securely clip to the crib, keeping it safely out of baby’s reach. But the best part? Cry sensor technology automatically switches the pink noise on at the sound of baby’s cry, meaning you won’t have to worry about the machine running all night or jumping out of bed every time you hear a whimper. Winning!”

Learn more at

Whisbear Named a Babylist Fresh Find WINNER of 2018! Best Baby Product of 2018!

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